Objective

Overcoming resistance to change is a common obstacle that John Baker has to overcome with his clients. Ready Thinking was published to present dozens of techniques designed to confront and eliminate this resistance.

Solution

Write and design a book with all the “Ready Thinking” techniques explained and provide worksheets for each reader to fill in. After thousands of Bakers’s clients read and applied the concepts in his book, they became more motivated and provided better service to their expanding client base.

Specifications

Hard cover, dust jacket, 3-piece cloth case with foil stamping, 172 pages, dozens of worksheets and charts, 5,000 units

Amazon Link http://amzn.to/wEeI9W