Objective

Expose thousands of marketing professionals to a new approach to branding that has the ability to drive significant business impact by creating a bond with their most loyal customers.

Solution

This landmark book summarizes the concept of a brand, then explains how a brand ritual is built through innovation and experience.

Specifications

Hard Cover, dust jacket, 3-piece cloth case with foil stamping, 194 pages, 10,000 units

Amazon Link http://amzn.to/xEJjXp