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A Success Story - Brand Rituals: How Successful Brands Bond with Customers for Life



Expose thousands of marketing professionals to a new approach to branding that has the ability to drive significant business impact by creating a bond with their most loyal customers.


This landmark book summarizes the concept of a brand, then explains how a brand ritual is built through innovation and experience.


Hard Cover, dust jacket, 3-piece cloth case with foil stamping, 194 pages, 10,000 units


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