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A Success Story - Asthma and Chronic Obstructive Pulmonary Disease (COPD)



Develop a means for Pfizer's Zithromax sales representatives to assist physicians in education and communicatng with Asthma and COPD patients.


Obtain appropriate books for ad agency selection and insertion into three-dimensional product brochure.


Die cut book, color throughout, three months
75,000 units


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