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Welcome to the online home of Jenkins Group's Books Are Marketing Tools. Our informative and interactive blog looks deeper into the unique strategies where books make the difference in creating new business. Here, you'll learn from the thought leaders whose vision to create an enduring message helped deliver more than they ever expected. The blog offers an insight rarely seen in publishing, the story behind the story. Subscribe, enjoy, and learn from those who have come back to, or maybe never left, the power that a custom published book delivers. We encourage you to share your own stories, ask insightful questions, and leave your comments for us; we always love to hear what's happening in your world!

- Jerrold R. Jenkins, CEO and Founder

How to Grow Your Business? Get Unstuck!
June 18, 2018

The dream of starting your own business dwells in the minds of many: being your own boss, working flexible hours, and feeling passionate about your enterprise are just a few of the appeals. Unfortunately, most are unaware of the steps necessary to achieve this goal, and aren?t prepared for the commi ...read more

Patient Centered Strategy: Using Lean to Overhaul the Healthcare Industry
June 18, 2018

In the world of healthcare, patients are a priority. However, many healthcare systems operate conversely: strategy and management are decided in a vacuum, usually based on the intuition of the CEOs. The lean approach is an entirely new method of strategy that involves rapid plan-do-study-act (PDSA) ...read more

Book Beckons Retailers to Invest in Mobile Technology
December 04, 2017

Serial ecommerce entrepreneur Stephan Schambach not only invented the online shopping cart, but he also keeps reinventing it. In 1995, Schambach created the first-ever standard software for online shopping.In 2004, he offered the first ecommerce solution on the cloud.In early 2014, he noticed an inc ...read more

 

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